Sunday, February 10, 2008

Rights to Products



In March 1997 Mattel intiated the aquistian of another major toy industry, Tyco toys inc., the third largest toy manufacture in the United States, Tyco successful products such as Sesame Street toys. Mattel also was able to receive rights to another Tyco toy, Hot Wheels. Later, Mattel was able to expand their horizons with rights to Disney and Harry Potter which allows them to develop more toys throughout the years.

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